Chase Rewards Brand Experience
Ultimate Rewards is a platform for Chase cardholders to earn points shopping online and redeem for a breadth of reward options.
Chase Ultimate Rewards 2011
Building trust through ease of use
We established trust with customers and increased active engagement with the online brand. The audiences we reached out to connected with the aspirational photography and targeted content. We then supported our customers ability to do the things we promised without hassle or frustration. Our design efforts were the foundational beginnings in creating a platform to book travel & shop rewards with ease that would delight users and grow the brand.
I was responsible for directing a small team of designers in laying out a quarterly email to drive traffic to the member’s website.