Portico Club Destinations

What is Portico?

2013

That is a question we needed to answer for potential members to take interest. Portico is a private, luxury vacation club with residences in 70 of the world's best destinations.

Tags
  • Content Planning
  • UI / UX
  • Interaction Design
  • User Testing
  • Wireframes
  • Advising on Usability
  • Form Design

Game Changer

We created context for first-time visitors with a simple, elegant tagline. We also talked to the "escapists," Portico's destination experts, to bring their specialized knowledge to customers via the website. User testing helped us to prioritize which content was key in visualizing a vacation at one of Portico's outstanding luxury residences. Our participants particularly enjoyed seeing details on resort amenities, escapist tips, area maps, and member reviews. Portico gained momentum and was sold to Inspirato in 2013.

More Work

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Starz TV App · 2017

Act! Responsive UI · 2015

Jeppesen Invoices Portal · 2014

Portico Club Vacations · 2013

Enterprise User Management · 2013

Innography Patent Reports · 2012

Ultimate Rewards Brand · 2011

Travel Auctions Campaign · 2011

Metro-PCS & USA Basketball · 2012

Chase Health Redesign · 2009