Metro-PCS & USA Basketball

MetroPCS became an official sponsor for USA Basketball prior to the 2012 Summer Olympics. This was a great chance to create buzz with customers. Metro organized a tour for customers to meet the players and needed to get the word out.

Metro-PCS    2012

This campaign and the basketball events elevated the perception of the brand as more than a mobile carrier. I was asked to create a landing page, supporting emails and site banners to promote a series of exciting basketball events taking place in Metro’s major markets. I created the architecture for the landing page and when approved I went into design mode to create the branded look and feel. Linking to social media content was a smart move to capture the enthusiasm fans had during and beyond the summer olympics.

I created a wireframe for the landing page early in the project to ensure the client felt good about the content strategy and layout.

The campaign included multiple assets to drive visitors to the landing page including a customer email and home page hero banner.

Healthcare providers could visualize the critical process to increase referrals through attractive financing options.

Design specifications were delivered to our developers to speed up delivery and reduce rework.

Devin Gonzales

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